Using Custom Responsive Framework

Charles Daniels - Wednesday, July 24, 2013

Custom responsive framework image for ajac Web Design blog postThese days responsive web design is all the rage, and ajac plans on leading the charge in Michigan. My name is Joe Hochgreve and I am Co-Founder and Lead Developer for ajac Web Design, and I would like to take the time to explain what goes into creating these complex systems and what processes we use.

Let me start by saying not only do we embrace responsive design at ajac, but we actually enjoy it! Is it more work? Yes! Is it much more gratifying visually once it’s done? Absolutely! That is what it’s all about. Making your website experience the best it possibly can be regardless of the device that is visiting it. We are heading in a direction of a mobile reliant internet. Already 40% of most websites traffic is mobile. In the next 10 years that number will surely grow. You cannot afford to not be updated with this technology. At ajac we use a custom responsive framework that is tailor made just for your website. This means your site is 100% custom and not based around any predetermined system. This gives us a superior level of control over all of the sites elements, and allows us further control when implementing your site into a CMS type platform such as Joomla.

Why not Bootstrap or other Frameworks?

I want to start by saying: There is nothing wrong with these! I am not going to spend 20 paragraphs killing the concept of fabricated frameworks. Some developers choose volume over custom high end work, and for those developers these frameworks make a lot of sense; because they allow for rapid prototyping, and if you tweak them enough they can ‘look custom’, but let’s not kid ourselves….they are far from. We made a decision at ajac to not get caught up in the volume game. We chose the route of creating the highest quality product that can be achieved. That is why we choose to not use these frameworks. I needed full control, and unfortunately these just can’t do that.

What does this mean to me?

Okay so for those of you that don’t know code here is what I am trying to say. If you are shopping for a website; be sure to ask you developer what framework they are using. If the say anything other than their own; you need to know that this is not a custom site. Not sure if you trust your developer? Ask for an example site they have developed. I will be happy to check the code and will tell you exactly what you’re getting for your money. Free of charge….no sales pitch….no gimmicks. I hope this has at the very least been an informative read. For those that want to argue my points on Bootstrap please know that I have developed sites using the framework. I do not hate or despise it in any way. I am only representing my current opinion on the matter, but I would love to hear from you! Whats you opinion on Bootstrap type frameworks vs custom frameworks or custom boilerplates?