Create quality content. That credo has been driven into the minds of search engine marketers for years now. Search engines have become increasingly sophisticated and their understanding of content and semantics has increased by leaps and bounds in a relatively short amount of time. The days of just throwing random content on your blog and expecting results are all but gone. With that being said, a question I am often asked is:  

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We offer monthly SEO / Inbound Marketing services to our clients that involve the normal steps for success in the search rankings. Website optimization, on-line citation management, social media work, blog content creation, and pay-per-click marketing are normal parts of our standard packages. All of these are very important to having a business that thrives on-line, but they are not what I consider to be the most valuable thing you get when working with our company. The thing I make sure to emphasize when sitting down with a new potential client is that they will get this:  Access 

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First Impressions A study by Stanford University showed that when people are judging a website’s credibility, 46.1% commented on the website’s appearance – more than content and any other website feature. People still tend to judge a book by its cover, which for your website includes the layout, fonts, white space, graphics, colors, and so on. Participants of the study even had comments like “looks like some adolescent boys in a garage threw this together” and “looks childish and like it was put together in 5 minutes”. 

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Our very own Director of Operations Charles Daniels will be guest speaking at the International Academy of Design and Technology on Thursday the 27th of February. Charles will be talking to the marketing students about search engine optimization and inbound marketing in 2014. The presentation will be followed by a Q & A session where the students will be able to ask questions on search, on-line marketing, entrepreneurship, or business in general. Charles is a serial entrepreneur with experience in affiliate advertising, content marketing, and brand building. The 1 hour seminar will cover the following: 

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Social media is quickly changing the way people do business. Ads on Facebook, contests on Twitter, and countless blogs have become the new way to advertise. LinkedIn, a social networking website for professionals, is another platform where small businesses can find growth. Using this tool can help start-ups form strategic partnerships, find new business, gain advice, and advertise their services.  Here are 5 simple tips for how you can use LinkedIn to grow your business. 

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Why is it important to set up your Google+ Local page for a business? There are a few VERY good reasons to take a few minutes (I promise it’s simple and easy) to get your business listed. A well optimized Google Places local listing can have a drastic effect on traffic to your website and customers in your doors. 

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In today’s world you are part of social media whether you choose to be or not. This is especially true for any business – whether you’re a multinational company or a local corner store. Your customers are talking about you on the web. Experience with social media notwithstanding, there is vast potential to be tapped online. 

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We are an active SEO providing company. I get contacted all the time with questions regarding our search engine optimization prices and plans. I almost always begin by telling them about our inbound marketing services. Which inevitably leads to the question: "What the heck is inbound marketing?" Inbound marketing is replacing search engine optimization in regards to driving targeted traffic to your site. As Google and the other search engines have evolved it has turned into more than just structuring your keywords properly and building as many links as possible back to your site. There are so many factors involved now that the generic SEO term just wasn't cutting it. What has come to replace it is now referred to as - Inbound Marketing. 

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