Content is King, But Useless Without a Call to Action

Kate Teng - Monday, January 12, 2015

Content is a means to an end, which is conversion. As Bill Gates pointed out, “For the Internet to thrive, content providers must be paid for their work.”  

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What is Missing in 93% of Small Business Websites?

Kate Teng - Thursday, December 11, 2014

Michigan Web Design ContentBill Gates’ Prophecy - If you’ve looked into online marketing at all, you’ll know the number one rule: “content is king.” In just one of the many moments that proved his genius and foresight, Bill Gates apparently coined the phrase almost 19 years ago in an essay dated January 3, 1996. In the essay, Mr. Gates showed incredible insight, especially because the essay was written during a time when dial-up connections were the norm.  

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How To Create Targeted Content For Your Website | 3 Real Examples

Charles Daniels - Wednesday, October 22, 2014

Michigan Content Marketing Create quality content. That credo has been driven into the minds of search engine marketers for years now. Search engines have become increasingly sophisticated and their understanding of content and semantics has increased by leaps and bounds in a relatively short amount of time. The days of just throwing random content on your blog and expecting results are all but gone. With that being said, a question I am often asked is:  

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How to Use LinkedIn for Small Business Growth | 5 Simple Tips

Charles Daniels - Wednesday, February 12, 2014

LinkedIn for small business growthSocial media is quickly changing the way people do business. Ads on Facebook, contests on Twitter, and countless blogs have become the new way to advertise. LinkedIn, a social networking website for professionals, is another platform where small businesses can find growth. Using this tool can help start-ups form strategic partnerships, find new business, gain advice, and advertise their services.  Here are 5 simple tips for how you can use LinkedIn to grow your business. 

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So What Exactly Is Inbound Marketing?

Charles Daniels - Sunday, August 04, 2013

Michigan inbound marketing services from ajac Web DesignWe are an active SEO providing company. I get contacted all the time with questions regarding our search engine optimization prices and plans. I almost always begin by telling them about our inbound marketing services. Which inevitably leads to the question: "What the heck is inbound marketing?" Inbound marketing is replacing search engine optimization in regards to driving targeted traffic to your site. As Google and the other search engines have evolved it has turned into more than just structuring your keywords properly and building as many links as possible back to your site. There are so many factors involved now that the generic SEO term just wasn't cutting it. What has come to replace it is now referred to as - Inbound Marketing

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