Content is a means to an end, which is conversion. As Bill Gates pointed out, “For the Internet to thrive, content providers must be paid for their work.”  

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Bill Gates’ Prophecy - If you’ve looked into online marketing at all, you’ll know the number one rule: “content is king.” In just one of the many moments that proved his genius and foresight, Bill Gates apparently coined the phrase almost 19 years ago in an essay dated January 3, 1996. In the essay, Mr. Gates showed incredible insight, especially because the essay was written during a time when dial-up connections were the norm.  

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Create quality content. That credo has been driven into the minds of search engine marketers for years now. Search engines have become increasingly sophisticated and their understanding of content and semantics has increased by leaps and bounds in a relatively short amount of time. The days of just throwing random content on your blog and expecting results are all but gone. With that being said, a question I am often asked is:  

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A properly designed and optimized landing page can attract great traffic which can be used to the advantage of the web owner. Since a landing page is what your visitors notice when they arrive at your web page and is also probably the last thing they will see if they're not impressed by it, it is best if we can make that first impression count. The main objective of a landing page is to attract users and get them to convert. One can only realize that a landing page is not working to his/her advantage when the landing page bounce rate is through the roof. To turn this around you need to optimize your page. Here are some quick and easy authoritative but essential tips that can sky rocket your landing page conversion rate: 

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We have been trying to clean up our on-page optimization as of late and one of the issues our SEO tools have been mentioning to us is that there are a lot of our titles that are too long. We discovered the culprit was that our blog was adding the title of the blog to each of our individual posts. So each new article the title was ballooning as it added: " | Michigan Web Design Blog by ajac Web Design". That's a whopping 46 extra characters being added to each post. That blows way past the 60-70 that you should be trying to optimize for. Here is how we found and fixed the problem: 

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