QR codes for your Michigan business. Part 2: Putting QR Codes to use.

Charles Daniels - Tuesday, April 24, 2012

QR code link to the ajac Web Design siteIn part 1 of QR codes for your Michigan business we talked about what QR codes are and the functions they can execute.  Here in part 2 we are going to talk about putting those codes to use for your Michigan business.  Quick response codes can be a valuable tool in your customer point of contact marketing and also in your on-line and off-line campaigns.  Here are three real world examples of how to incorporate QR codes:

  #1 - QR codes at the point of purchase in your store Waiting in line is not fun.  This is one of the reason why impulse buys are kept near the front cash registers.  Because while standing in line people are able to convince themselves that they need almost anything to keep occupied.  So why not have a QR code prominently displayed at your point of sale in the front?  Give them something to do! It's easy enough to print out a QR code and frame it to be by your cash registers.  A quick note explaining to like the code to receive free coupons is usually enough to get a QR educated shopper to spring into action.  You can also include in your display a note explaining what a QR code is and how to scan it.  All the customer needs is a smart phone and a free QR app. You also have the ability to push them to places like your Facebook fan page where you can get them to like your page to receive the coupon code.  This can be accomplished by fan gating your coupon tabs.  You can see an example of a fan gated coupon page that we created here: Mobile Tire Company Facebook fan page Just click on the Facebook Coupon image to see the custom fan gated tab in action. #2 - QR Codes in your direct mail marketing campaigns When you send out your direct mail materials you can go the standard route that says, "Visit our website at www.blahblahblah.com/coupons/marchcoupons.html" or you can create a QR code that links to that content.  Which one sounds like more work for the reader? With option one you have to get them to read your material, get up, go turn on their computer, and type in your information.  That is a lot of steps between you and your call to action.  With option two you need them to read your material, scan your code, and their phone is going to do the rest.  It's the ease of use and lack of effort involved in scanning the codes that has propelled their popularity. Once you get the code in front of someone familiar with the technology it's really quite easy to get them to bite.  The fun nature of QR codes does the work for you.  As of now the number of people who use them is still in the infancy stages but that is drastically changing from year to year.   Just check the statistics from part 1 to see the staggering gains QR code use has made recently. #3 - Guerrilla marketing with your QR codes Wikipedia defines guerrilla marketing as:
The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
QR codes are perfect for just that kind of endeavor.  The areas that you can put QR codes to use is really only limited to how creative you are in their placement.  Cue the guerrilla marketing. You can buy sticker printer paper and print out QR codes that if placed in the right location can lead to hundreds if not thousands of people scanning your codes.  Just do your best not to get arrested. Advertising firms have used giant QR codes that can be scanned from over a mile away to generate buzz for their products.  You probably won't be able to go to that extreme but the potential for a more low scale version is certainly there.  Shirts with QR codes can turn you into a walking billboard for your company or product.

Guerrilla marketing is all about creating scenarios that generate buzz without having to break the bank to do so.  A QR code is the perfect vehicle for that kind of campaign because of their current hip factor and ease of use and placement.

This the conclusion of part 2 on QR codes for your Michigan business.  We hope that you have some new ideas on how to use them in your next marketing campaign.  Please make sure to check back soon for installment three of the series where we are going to go into advanced QR code usage where we will really push the boundaries for what QR codes can look like. As always please leave us a comment and let us know what you think.  We look forward to hearing from you! By Charles Daniels