A properly designed and optimized landing page can attract great traffic which can be used to the advantage of the web owner. Since a landing page is what your visitors notice when they arrive at your web page and is also probably the last thing they will see if they're not impressed by it, it is best if we can make that first impression count.
The main objective of a landing page is to attract users and get them to convert. One can only realize that a landing page is not working to his/her advantage when the landing page bounce rate is through the roof. To turn this around you need to optimize your page. Here are some quick and easy authoritative but essential tips that can sky rocket your landing page conversion rate:
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When you complete a blog post or update a website the first thing that you want is for Google to crawl the new content so that you can start drawing that delicious organic traffic. Sadly Google works at their own pace and it can take days or sometimes even weeks before their spiders get around to indexing your site. Who wants to wait that long? Here is the #1 tip we use for fast indexing from Google... 
Have you ever tried to tell someone to go check out your Facebook fan page? It's easy to get to, just go over to Facebook.com/pages/My-Company-Name/169686739752012 and say hi!
Oh wait, how is anyone ever going to remember all of that? They won't, and that is why you should set a user friendly Facebook URL. So I can tell someone to enter Facebook.com/ajacwebdesign and they're at our page in a jiffy. Making life easy on your potential clients should be objective number one.
Luckily the process to set a custom address for your Facebook fan page is extremely easy to do. Just follow these steps: 
Google is in the process of switching over from Google Places to the new Google+ Local, but I still get asked often about how to improve your local listing in the search results. It's a good question to ask. Without a doubt it is the most important thing you will do when it comes to your local search traffic. Here are 7 quick and easy tips to give yourself a better chance of ranking high in the local results. I'm sure these suggestions will still be viable down the road. So here we go:
We are an active SEO providing company. I get contacted all the time with questions regarding our search engine optimization prices and plans. I almost always begin by telling them about our inbound marketing services. Which inevitably leads to the question:
"What the heck is inbound marketing?"
Inbound marketing is replacing search engine optimization in regards to driving targeted traffic to your site. As Google and the other search engines have evolved it has turned into more than just structuring your keywords properly and building as many links as possible back to your site. There are so many factors involved now that the generic SEO term just wasn't cutting it. What has come to replace it is now referred to as - Inbound Marketing. 
These days responsive web design is all the rage, and ajac plans on leading the charge in Michigan. My name is Joe Hochgreve and I am Co-Founder and Lead Developer for ajac Web Design, and I would like to take the time to explain what goes into creating these complex systems and what processes we use. 
We have been trying to clean up our on-page optimization as of late and one of the issues our SEO tools have been mentioning to us is that there are a lot of our titles that are too long. We discovered the culprit was that our blog was adding the title of the blog to each of our individual posts. So each new article the title was ballooning as it added: " | Michigan Web Design Blog by ajac Web Design". That's a whopping 46 extra characters being added to each post. That blows way past the 60-70 that you should be trying to optimize for. Here is how we found and fixed the problem: 
So first things first - What exactly is a favicon and why should I be happy to get a free one?
Glad you asked! A favicon is the image that appears in a web browser to represent your site. See that cool little red paint brush up there? That's our favicon. When you bookmark a site it's the picture that will be sitting next to the link. It's a special icon file that is 16x16 pixels in size. 
