Michigan Search Engine Optimization

Charles Daniels - Monday, March 04, 2013

(Transcript of video) Hello my name is Charles Daniels.   I'm the Director of Operations at ajac Web Design and I wanted to speak to you briefly about search engine optimization. Search engine optimization: commonly referred to as SEO.  To break it down and make it really easy it's the things that you can do to try and make your website rank higher in search engines like Google, Yahoo, Bing.  It is broken down into mostly two categories:  your on page optimization and the things that you do offsite. The on page items are your titles, your tags, your keywords, things of that nature.  Things that you are lining up so that when the search engines crawl your page they are seeing those things and ranking them by their importance. Then there is the off page stuff which are your links and your social media.  You need both of those to be established and you can think of them as votes from other websites saying, "Hey! You should be checking out this website".  Google sees those, they crawl them, and they rank you higher because of them. When you are ranked higher in the search engines you are going to get more traffic to your site.  More traffic leads to more customers.  More customers leads to more money. If you would like to start earning more money from your website give us a call. Do you have more questions about SEO?  Come find us on our Facebook Fan Page and ask away! By Charles Daniels