(Hello my name is Charles Daniels. I'm the Director of Operations at ajac Web Design and I wanted to share with you some information on responsive web design. Responsive web design is a new coding technique where essentially the site is responding to the type of device you are using to access it. So if you are coming in on your smart phone it's saying, ok we have this much space to display everything. When you're on a desktop it says now we have this much space, and on a tablet it's going to split the difference. The way that it's going to do this is it's actually going to make changes to the site itself when you are visiting it. Maybe on your home page you have this great hover drop down menu that works perfectly on a desktop, but on your smart phone or tablet it just isn't going to work. So if someone is accessing your site on a tablet and is trying to click over to your contact page they're going to get frustrated, and it doesn't take long for someone who is frustrated to go find another site.
There are two big reasons why you should care about responsive design. Number 1 is your potential client. You have no control over what they're using to access your site, but you do have control over the experience that they have once they get to your site. Responsive design is going to guarantee that they're actually seeing it properly. That one is kind of a no-brainer. The second reason you should care about responsive design, is because search engines care about responsive design. Google and the other big players have come and said flat out, we show preference to a responsive site. The reason that they do that is because they want to give their searchers the best possible experience. By sending them to a responsive site they know that it's going to look right. So having a responsive site is going to give you a leg up on the competition.
It's not the same thing. A mobile site actually sees that the user is on a smart phone and re-directs to an entirely different web page that is built specifically for a mobile site. This is a problem for, again, two reasons. Number one is search. You're going to be splitting up your links. Number two is sharing. If I'm on my mobile device and I'm trying to share something on Facebook and I put it on Facebook and one of my friends sees it and he clicks on it on his desktop then he's going to go to the site that's built for the mobile and it's going to look like garbage. It's just going to look wrong.
This is where the market is headed. Static sites are going to become dinosaurs fast. If you already have a website it's usually not a big deal to convert it over to a responsive site. So if you have content and images that you like we can work with you and make that responsive, no problem. You're also getting four sites in one. Big perk! You're getting your smart phone, your tablets, your smaller laptops and notebooks, and your desktop version. You're also going to get that shot in the arm when it comes to search as you're changing over to responsive. So if you've been looking to climb up the search rankings this will help.
So give us a call, send us an e-mail, post on our Facebook wall...send a smoke signal, whatever works best for you. We will be happy to answer any questions you may have and walk you through the process.) By Charles Daniels