Our very own Director of Operations Charles Daniels will be guest speaking at the International Academy of Design and Technology on Thursday the 27th of February. Charles will be talking to the marketing students about search engine optimization and inbound marketing in 2014. The presentation will be followed by a Q & A session where the students will be able to ask questions on search, on-line marketing, entrepreneurship, or business in general. Charles is a serial entrepreneur with experience in affiliate advertising, content marketing, and brand building. The 1 hour seminar will cover the following:
Why - A Brief History of SearchIf you can understand why a search engine is ranking things in a particular order then you can build content to cater to that. Having an understanding of the history involved in search and why certain actions are favored or frowned upon will give you insight moving forward. The main focus will be on the three latest big Google algorithm updates: Panda, Penguin, and Hummingbird.
The Three Most Important Things in SEM Content Writing for 2014The first part of the lecture involves search history and theory - the second part is relevant information that you can start using today. The three most important things that you can do to rank well in the SERPs (Search Engine Results Page) for 2014.
When and Where:1850 Research Drive | Room 151 | 6:30 PM If you are not a student at the school and would like to view the event the exceedingly talented students at IADT have been kind enough to film the presentation. If you have any questions you would like answered during the Q & A stop by our Facebook fan page and post them there. We will be adding the video to our YouTube channel when it becomes available.