3 Ways to Bring Together Social Media and Local SEO

Charles Daniels - Monday, August 20, 2012

Blog post image social media for local SEO
Are you aware of these statistics?

  • Around 84% of Web users in China share photos, create or contribute to blogs, join forums, or participate in social networks at least once per month. This figure makes the nation the most socially active market.
  • About 69% of social networking members in Europe and 76% in the U.S. are considered “spectators”—passive browsers who go over profile posts but never create one on their own.
  • Approximately 50% of individuals follow brands on social media platforms, while two out of three users think that Twitter has power over purchasing decision.
  • An estimated 38% of company chief executives prioritise social media, while around 57% of entrepreneurs plan to boost their spending on it.
Other than these, you can find higher and more staggering numbers. But why am I giving you this information? Given the World Wide Web’s reach and the billions of people gathered online, imagine how wide your business exposure would be. Now, think of using networking to advertise to a local market. Surely, you won’t have difficulty conveying your sales pitch! So if you wish to improve your search engine optimisation (SEO) campaign, combine your strategies with this key concept: Combine SEO and social media.

Local SEO image for blog post

How can you do this? Check out the following ideas. BLOG According to a survey, around 60% of businesses are into blogging. The only problem is that 65% of them are not active, while another 35% of companies update their platforms once a month only. This means that if you start the activity now and publish blog posts regularly, you have a higher chance of engaging your target audience. So how do you integrate optimisation? Here are fundamental tactics.
  • Create content about local events (specifically in your location) related to your business.
  • Write reviews on other enterprises within your industry.
  • Come up with articles for other bloggers in your niche.
  • As you do the first three, do not forget to incorporate locally targeted keywords.
SOCIAL NETWORKING Sign up on one or two leading sites like Facebook, Twitter, Google+, Foursquare, Yelp, and LinkedIn. If you are going to ask me, Google+ is a great choice. Why am I suggesting you this? We will get to the answer on our third tip. Facebook is also a wonderful pick, especially since you can use geo-tags (geographic tags).

Geotagging image for Facebook local SEO

You can also use Twitter because you can make good use of its hashtags. Where does SEO come in?
  • You can rank in SERPs for tagging your business location or event.
  • You can incorporate keywords to your post updates and bio.
  • You can link to your blog post or official website.
JOIN GOOGLE PLUS LOCAL When you claim your listing, you can appear in search results for local-based terms. Additionally, your followers can grade you using the Zagat 30-point rating system instead of the stars. Most of all, Google integrates your Local page to other properties like Maps, search, and mobile. How do you add SEO into the picture? Take note of these techniques.
  • Create circles and separate your professional connections from your customers.
  • Interact with your followers by responding to their posts or comments.
  • Encourage them to give you reviews.
  • Claim authorship for your blog posts so these will appear in search results.
  • Incorporate your comments or messages with the +1 button.
Final Thoughts As you can see, we only have three social media + local optimisation methods. Apart from these, you can apply more techniques. Now, what do you think are other effective ways to bring both aspects? Feel free to share your own thoughts on this topic so the other readers can get more insights. About the Author: Emma Tomlinson is the Head of Retail at Smart Traffic, a Bristol-based company that offers SEO reseller packages and other search solutions to SMEs and large companies worldwide.