We offer monthly SEO / Inbound Marketing services to our clients that involve the normal steps for success in the search rankings. Website optimization, on-line citation management, social media work, blog content creation, and pay-per-click marketing are normal parts of our standard packages. All of these are very important to having a business that thrives on-line, but they are not what I consider to be the most valuable thing you get when working with our company. The thing I make sure to emphasize when sitting down with a new potential client is that they will get this: Access Continue reading
A study by Stanford University showed that when people are judging a website’s credibility, 46.1% commented on the website’s appearance – more than content and any other website feature. People still tend to judge a book by its cover, which for your website includes the layout, fonts, white space, graphics, colors, and so on. Participants of the study even had comments like “looks like some adolescent boys in a garage threw this together” and “looks childish and like it was put together in 5 minutes”. Continue reading
Our very own Director of Operations Charles Daniels will be guest speaking at the International Academy of Design and Technology on Thursday the 27th of February. Charles will be talking to the marketing students about search engine optimization and inbound marketing in 2014. The presentation will be followed by a Q & A session where the students will be able to ask questions on search, on-line marketing, entrepreneurship, or business in general. Charles is a serial entrepreneur with experience in affiliate advertising, content marketing, and brand building. The 1 hour seminar will cover the following: Continue reading
Social media is quickly changing the way people do business. Ads on Facebook, contests on Twitter, and countless blogs have become the new way to advertise. LinkedIn, a social networking website for professionals, is another platform where small businesses can find growth. Using this tool can help start-ups form strategic partnerships, find new business, gain advice, and advertise their services. Here are 5 simple tips for how you can use LinkedIn to grow your business. Continue reading
Why is it important to set up your Google+ Local page for a business? There are a few VERY good reasons to take a few minutes (I promise it’s simple and easy) to get your business listed. A well optimized Google Places local listing can have a drastic effect on traffic to your website and customers in your doors.
Here are 3 reasons why you should be adding your company immediately upon finishing this article. Don’t delay!
Our own Director of Developments Joe Hochgreve will be guest speaking on responsive web design at the International Academy of Design and Technology in Detroit this coming Monday, January the 13th. Joe is one of the pioneers in responsive web design in Michigan. He was one of the first to adopt the new technology and ajac Web Design was the first company in Michigan to offer custom responsive sites to their clients. Joe’s lecture will begin at 6:30 PM. He will be speaking for 1 hour at the engagement and then will be fielding questions from the audience. With how much Joe loves to talk about responsive web design that means he will be there until they kick him out! The topics he will cover include the following: Continue reading
In today’s world you are part of social media whether you choose to be or not. This is especially true for any business – whether you’re a multinational company or a local corner store. Your customers are talking about you on the web. Experience with social media notwithstanding, there is vast potential to be tapped online. Continue reading
A properly designed and optimized landing page can attract great traffic which can be used to the advantage of the web owner. Since a landing page is what your visitors notice when they arrive at your web page and is also probably the last thing they will see if they’re not impressed by it, it is best if we can make that first impression count.
The main objective of a landing page is to attract users and get them to convert. One can only realize that a landing page is not working to his/her advantage when the landing page bounce rate is through the roof. To turn this around you need to optimize your page. Here are some quick and easy authoritative but essential tips that can sky rocket your landing page conversion rate: Continue reading
When you complete a blog post or update a website the first thing that you want is for Google to crawl the new content so that you can start drawing that delicious organic traffic. Sadly Google works at their own pace and it can take days or sometimes even weeks before their spiders get around to indexing your site. Who wants to wait that long? Here is the #1 tip we use for fast indexing from Google… Continue reading
Have you ever tried to tell someone to go check out your Facebook fan page? It’s easy to get to, just go over to Facebook.com/pages/My-Company-Name/169686739752012 and say hi!
Oh wait, how is anyone ever going to remember all of that? They won’t, and that is why you should set a user friendly Facebook URL. So I can tell someone to enter Facebook.com/ajacwebdesign and they’re at our page in a jiffy. Making life easy on your potential clients should be objective number one.
Luckily the process to set a custom address for your Facebook fan page is extremely easy to do. Just follow these steps: